Google provides some great tools for insurance agency marketers, most of which are free. Some of these are really well known, while others may come as a surprise to producers and agency marketers. These tools are easy to find on Google (just Google them), though I included a couple of links to help you get started. The Google Tools below are not ranked in any particular order. That said, I think every insurance agency and broker should have Google Analytics loaded on their site, even for those using platforms such as HubSpot.
10 Best Google Tools for Marketing agency
Google Webmaster Tools offers a plethora of tools for insurance marketers. One recent tool that I'd suggest every agency and broker use is the Google Mobile Friendly Test. This tool is very easy to use, and determines if your insurance agency website is mobile friendly, or if there are any refinements needed even if your website passes the mobile friendly test. For agencies which fail the test, carpe diem, get to work on a mobile responsive website as soon as possible. For those which pass, but receive a list of issues, the test will help them better optimize their websites.
Top 10 list is below, there are many other tools available:
1. Google Analytics
An essential website traffic and analysis tool for any agency.
2. Google AdWords
Great tool for basic keyword analysis. You can do keywords research with so many features like target audience, cost per click for different keywords etc. There are other tools available in the market like ahref and semrush but Google provide this for free.
3. Google Docs
Simple, free and relatively easy to use cloud based document sharing platform.
4. Google Insights
Surveys, trends and other insight tools. These tools are being used by so many experts all over the globe.
5. Google My Business (Google Places)
For small agencies, especially those selling within their community, Google My Business is a good place to be.
6. Google Alerts
Track your agency, market, or any topic of interest with this simple and easy to use tool.
7. Google Webmaster Tools
This is a package of valuable technical tools, such as HTML Improvements and Fetch as Google. There are two Webmaster tools which agency marketers should find very helpful, and may be unknown to most agents. They are listed below as #8 and #9.
8. Google Mobile Friendly Test
Is your insurance agency website mobile friendly? How does it look on an Android? Are there any mobile related issues with the site? Use this free tool and find out.
9. Google Page Speed Insights
All websites can improve their load speed, from compression to coding. This quick tool will yield multiple suggestions to optimize your website speed.
10. Google+ Business Page
It's free, fairly easy to create, owned by Google, and your Google My Business listing will link to this page.
I'd be reticent if I didn't mention Google's top insurance agency marketing tool - YouTube. YouTube, owned by Google since November, 2006, offers agencies a superior platform to share recorded webinars, executive briefings, videos, and whiteboard videos.
Insurance agents and brokers lacking the time, tools or staffing to accomplish their marketing goals can consider outsourcing their initiatives to a proficient insurance agency marketing firm.
10 Best Google Tools for Marketing agency
Google Webmaster Tools offers a plethora of tools for insurance marketers. One recent tool that I'd suggest every agency and broker use is the Google Mobile Friendly Test. This tool is very easy to use, and determines if your insurance agency website is mobile friendly, or if there are any refinements needed even if your website passes the mobile friendly test. For agencies which fail the test, carpe diem, get to work on a mobile responsive website as soon as possible. For those which pass, but receive a list of issues, the test will help them better optimize their websites.
Top 10 list is below, there are many other tools available:
1. Google Analytics
An essential website traffic and analysis tool for any agency.
2. Google AdWords
Great tool for basic keyword analysis. You can do keywords research with so many features like target audience, cost per click for different keywords etc. There are other tools available in the market like ahref and semrush but Google provide this for free.
3. Google Docs
Simple, free and relatively easy to use cloud based document sharing platform.
4. Google Insights
Surveys, trends and other insight tools. These tools are being used by so many experts all over the globe.
For small agencies, especially those selling within their community, Google My Business is a good place to be.
6. Google Alerts
Track your agency, market, or any topic of interest with this simple and easy to use tool.
7. Google Webmaster Tools
This is a package of valuable technical tools, such as HTML Improvements and Fetch as Google. There are two Webmaster tools which agency marketers should find very helpful, and may be unknown to most agents. They are listed below as #8 and #9.
Is your insurance agency website mobile friendly? How does it look on an Android? Are there any mobile related issues with the site? Use this free tool and find out.
All websites can improve their load speed, from compression to coding. This quick tool will yield multiple suggestions to optimize your website speed.
It's free, fairly easy to create, owned by Google, and your Google My Business listing will link to this page.
I'd be reticent if I didn't mention Google's top insurance agency marketing tool - YouTube. YouTube, owned by Google since November, 2006, offers agencies a superior platform to share recorded webinars, executive briefings, videos, and whiteboard videos.
Insurance agents and brokers lacking the time, tools or staffing to accomplish their marketing goals can consider outsourcing their initiatives to a proficient insurance agency marketing firm.
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